MRR/PLR Digital product Business: 3 Steps to Legal Peace of Mind

Excited to dive into Master Resell Rights (MRR) and/or Private Label Rights (PLR) digital products but worried about legalities?

You’re not alone.

The Roadmap course and other MRR/PLR digital products have taken the internet by storm.

Selling MRR/PLR digital products is a fantastic way to leverage existing content and build a profitable online business.

But navigating the complexities of licensing and legalities can feel overwhelming.

And…if you’re asking “What is MRR or PLR”?

• MRR = Master Resell Rights (where you are given the right to resell the course/digital product from the original creator, but with the creator’s original branding, name, or other restrictions)

• PLR = Private Label Rights (where you are allowed to edit and rebrand the course/digital product as your own, even though you do not own the original content)
  

With the right steps, you can build a secure legal foundation for your MRR/PLR business.

➡️ Here's what you can do TODAY:

1. Conduct a thorough license review.

Don't just skim the surface!

Before reselling any MRR/PLR product, carefully review the license agreement for the digital product(s) that you purchased:

• Understand your rights and limitations: What can you do with the content/digital product? Can you resell it as-is, modify it, or claim it as your own?

• Identify restrictions: Are there limitations on branding, editing, or resale platforms?

• Clarify refund and other policies: What happens if a customer demands a refund, or there's a copyright claim?

Document your understanding clearly. If anything is unclear, reach out to the original creator for clarification.

2. Educate your customers about the licensing types.

When selling digital products with MRR/PLR, it is important to also educate your customers about the terms and licensing rules/restrictions.

Be transparent about MRR/PLR by explaining licensing rules and restrictions.

Make them easily accessible on your website, in your terms and conditions, and/or inside of the product material.

By being transparent and fostering understanding, you can build trust and avoid potential conflicts.

3. Secure your business with solid Terms and Conditions.

When it comes to licensing and protecting your own business, you want to have clearly defined terms and conditions at checkout.

Because you are navigating shared ownership and licensing, you want clear and enforceable terms and conditions to protect your business from disputes, chargebacks, and even lawsuits.

And, not just any generic terms will do.

You’ll need terms and conditions that take into account the unique legal issues surrounding MRR/PLR and digital products, like:

• Licensing Complexities: MRR and PLR products come with specific licensing permissions (e.g., resale limitations, branding restrictions). Your terms and conditions should clearly outline the licenses for each digital product sold, which will help minimize misunderstandings and potential copyright infringement issues.

• Handling Customer Disputes: Unhappy customers are a reality of any business. Having well-defined terms regarding refunds, chargebacks, and operational policies empowers you to handle these situations fairly and efficiently, minimizing the risk of escalation.

• Limiting Your Liability: MRR and PLR digital products often involves multiple parties (original creator, reseller, and end customer). Your terms and conditions should clearly define your responsibilities and limitations, minimizing your exposure to legal claims from any party involved.

Basically, you’ll need the original creator’s licensing/distribution agreement (their rules on how their digital product can and cannot be used), which will follow the product, AND your own terms and conditions (to protect YOUR business) that your clients agree to at checkout.

And if you are the original creator of the MRR/PLR products, then you MUST give your resellers a licensing/distribution agreement that will follow the digital product. If you need help drafting this separate agreement, we offer custom contract services.

By taking these proactive steps, you'll build a strong foundation for your MRR/PLR business, empowering you to confidently navigate the exciting world of digital reselling and achieve sustainable success.

Ready to legally protect your MRR/PLR business with solid Terms and Conditions?

Grab our terms template today!

But wait!!!!

Do you sell your MRR/PLR digital products from your own website?

If so, then you need the legally required Privacy Policy page, and it is highly recommended that you also have terms and conditions that apply to the viewers of your website to limit your legal liability and to have terms and conditions that apply to the purchasers of your digital products (these terms can be combined so long as they include all the necessary legal clauses).

Check out the website terms and digital offerings protection package, that’s MRR/PLR approved.